Project Overview Client: Oxygen ActiveplayRole: Senior In-House Graphic DesignerProject Type: Brand, Hospitality, Print, Packaging, POS, Motion, Art DirectionObjective: Refresh the F&B experience to increase menu engagement, improve upsell opportunities and create a more playful, on-brand café experience. My Responsibilities: The Challenge The existing café menu system lacked impact in-venue, created friction in customer decision-making and […]
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Old Bakery Distillery – Heritage Spirits Brand Refresh Concepts
Project Overview I was invited to develop rebrand concepts for Old Bakery Distillery, a London-based craft spirits producer known for its heritage-led storytelling and distinctive packaging. The brief focused on evolving the brand rather than reinventing it; retaining the recognisable shelf presence customers already connected with while creating a more premium, cohesive visual identity across […]
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Bognor Regis Sports Club Crest Logo
I was approached by Bognor Regis Sports Club to update the signage on the side of their pavilion club house building, combining the 3 separate sports clubs who use the venue for cricket, squash and junior football into a new contemporary crest. I was asked to use green as the main colour, which is synonymous […]
Mattmac Tour 2023 Promotion
Mattmac kicked off 2023, a few months after the successful release of his album, “Blurred Visions” by announcing several dates for his tour at the start of the year. Supplied with an image of the Manitoba musician, I was once again given free reign over the creative direction. I was after a bold, contemporary look […]
N’we Jinan Mobile Studio Tour 2022
For the first time in 3 years, the N’we Jinan mobile production studio tour is back to inspire young creative indigenous Canadian voices as they learn the art of music production, and collaborate with their peers to write original songs and create professionally produced music videos. Using supplied copy and imagery, I set about creating […]
N’we Jinan ArtWorks Showcase 2022
In order to promote the N’we Jinan ArtWorks showcase concert, inPath got in touch to make use of my design skills in creating a poster featuring the various musicians performing at the event. Inspired by various contemporary graphics I’d been subjected to at the time by targeted social media adverts, promoting Photoshop courses and tutorials… […]
ToyHax Reprolabels for Earth Rise Prowl
ToyHax (formerly known as ReproLabels) are a company producing top quality reproduction stickers, as well as stages and accessories for collectable figures (mainly Transformers). Their sets are available for not only vintage releases, helping collectors restore their figures to their former glory… but also the latest lines as the likes of Transformers are constantly evolving. […]
Sainsbury’s On The Go POS
Sainsbury’s were looking to update all of their ‘turbomaster’ hot food dispenser variations with ‘On the go’ branding across their estate. There were 5 variations of the hot food dispensers across the store estate with each one needing a set of POS to bring them all in-line in terms of branding. Once I’d received dimensions […]
Patisserie Valerie POS
Patisserie Valerie was first opened in London’s Soho in 1926 by Belgian born Madame Valerie, who came to London on a mission to introduce fine continental patisserie to the English. Patisserie Valerie create luxury handmade cakes and patisserie, which Sainsbury’s were looking to offer their customers in 12 trial stores for a period of 12 […]
SanDisk POS for Sainsbury’s
Under the remit of the PC Accessories category, Sainsbury’s required shelf based POS for their memory and storage brands, WD and Sandisk. The brands had recently joined businesses at the time, so the perfect opportunity to create an all in one solution for the customer was available. Sainsbury’s offer a breadth of assortment under these […]