The February 2026 launch of the revised Oxygen Activeplay café menu would see me handle the creative as the in-house designer, and art direct the F&B photoshoot for the business.
Hospitality
- Brand
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Old Bakery Distillery – Heritage Spirits Brand Refresh Concepts
The challenge was to modernise and premiumise the packaging while keeping the gin bottle visually familiar from a distance, minimising risk to shelf recognition and preserving customer trust.