Project Overview Client: Oxygen ActiveplayRole: Senior In-House Graphic DesignerProject Type: Brand, Hospitality, Print, Packaging, POS, Motion, Art DirectionObjective: Refresh the F&B experience to increase menu engagement, improve upsell opportunities and create a more playful, on-brand café experience. My Responsibilities: The Challenge The existing café menu system lacked impact in-venue, created friction in customer decision-making and […]
Hospitality
- Brand
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Old Bakery Distillery – Heritage Spirits Brand Refresh Concepts
Project Overview I was invited to develop rebrand concepts for Old Bakery Distillery, a London-based craft spirits producer known for its heritage-led storytelling and distinctive packaging. The brief focused on evolving the brand rather than reinventing it; retaining the recognisable shelf presence customers already connected with while creating a more premium, cohesive visual identity across […]