Project Overview Client: Oxygen ActiveplayRole: Senior In-House Graphic DesignerProject Type: Brand, Hospitality, Print, Packaging, POS, Motion, Art DirectionObjective: Refresh the F&B experience to increase menu engagement, improve upsell opportunities and create a more playful, on-brand café experience. My Responsibilities: The Challenge The existing café menu system lacked impact in-venue, created friction in customer decision-making and […]
Brand
Oxygen Celebrates 10 Years
In July of 2025, Oxygen Activeplay celebrated 10 years of bringing BIG-TIME FUN to kids, parents and their Hero Crew by throwing a birthday bash like no-other!
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Old Bakery Distillery – Heritage Spirits Brand Refresh Concepts
Project Overview I was invited to develop rebrand concepts for Old Bakery Distillery, a London-based craft spirits producer known for its heritage-led storytelling and distinctive packaging. The brief focused on evolving the brand rather than reinventing it; retaining the recognisable shelf presence customers already connected with while creating a more premium, cohesive visual identity across […]
Oxygen Activeplay May Half-Term 2024
Oxygen run indoor active play parks across the UK, featuring various equipment and activities for kids including trampolining, climbing and softplay. Their brand aligns with the BIG-TIME FUN to be had in parks and is communicated in an adventurous, confident way with a sprinkling of cheeky wit. To celebrate the excitement of the May Half-Term […]
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Bognor Regis Sports Club Crest
Bognor Regis Sports Club approached me to design a club crest with the goal of creating a more cohesive and contemporary identity, combining squash, football and predominantly cricket, while preserving the heritage and pride associated with the individual sport clubs that use the venue. The Challenge The primary challenge was to create a crest that […]
Tes animated typography for social channels
Whilst at Tes, a leading global software and services provider for the education sector, I created a few quick and simple, on-brand typography-based animated videos. The example below lists how Tes can help schools with recruitment, promoting their pay-as-you-go job advertising service: Tes were also looking for a typographical, on-brand style to showcase customer feedback […]
Tes BETT Stand 2023
Tes is a leading global software and services provider for the education sector. They have a range of products covering recruitment, training, classroom management, pupil and learning management, wellbeing, safeguarding and HR to name a few areas of their expertise for schools worldwide. Tes exhibit and demonstrate their offering yearly at Europe’s largest education technology […]
Tes Brand Guidelines 2023
Part of my role as Head of Design at Tes, a global software and services provider for the education sector, was to develop and evolve their brand guidelines. Below are examples from the slimmed-down, 47 page (from previously 80 pages 2 years prior) ‘interim’ brand guidelines document showing all of the usual content you’d expect, […]
AttractionTickets.com Brand Campaign
In order to promote AttractionTicket’s diverse range of attractions, activities and experiences, the concept was to feature at least 2 of these experiences in a fun, vibrant way, aligning with AttractionTicket’s hopes of bringing happiness and excitement to peoples lives. Not only should the campaign be diverse in terms of the experiences on offer, but […]
Tes Brand Guidelines 2021
Part of my role as Head of Design at Tes, a global software and services provider for the education sector, was to develop and evolve their brand guidelines. Below are examples from the 80 page brand guidelines document showing all of the usual content you’d expect, such as usage of logos, fonts, colours and the […]