Tes is a leading global software and services provider for the education sector. They have a range of products covering recruitment, training, classroom management, pupil and learning management, wellbeing, safeguarding and HR to name a few areas of their expertise for schools worldwide.
Tes exhibit and demonstrate their offering yearly at Europe’s largest education technology show, BETT and in 2023 featured their biggest show footprint to date in the form of a 15m x 15m stand.
Working with the Tes marketing team and Skyline Whitespace, I developed the open plan stand design and graphics to showcase the range of Tes products, services and acquisitions whilst adhering to the Tes brand guidelines… which I had also developed!
The stand features the ‘Tes wheel’ which I created and evolved over the years on the back wall, along with main marketing headline; “Together, we build trusted education solutions” to give the audience an idea of everything Tes can provide. To the left of the main back wall was a video/demonstration screen with seating laid out in front of it. To the right, on the side of the main block a simple word cloud style design featuring 4 main areas how Tes can help students to flourish.
The 2 front corners feature 4 video screens running product demonstrations and messaging around 4 key areas for Tes; teacher training, HR and administration, classroom management and pupil and learning management. These areas also show hero product images, messaging and brand illustrations.
A block to the left of the stand featured further information on Tes’ B2C training function, Tes Institute covering a list of course subjects and areas for those wanting to get into teaching, TAs wanting to become teachers and established teachers looking to progress to middle and senior management within schools.
I also created an 8 page, A5 roll fold handout covering Tes’ products and services in slightly greater detail for the event:
The show was very much deemed a success in terms of brand awareness and lead generation, with excellent feedback around the clarity of everything Tes has to offer schools across the world.
