Project Overview Client: Oxygen ActiveplayRole: Senior In-House Graphic DesignerProject Type: Brand, Hospitality, Print, Packaging, POS, Motion, Art DirectionObjective: Refresh the F&B experience to increase menu engagement, improve upsell opportunities and create a more playful, on-brand café experience. My Responsibilities: The Challenge The existing café menu system lacked impact in-venue, created friction in customer decision-making and […]
Oxygen Celebrates 10 Years
In July of 2025, Oxygen Activeplay celebrated 10 years of bringing BIG-TIME FUN to kids, parents and their Hero Crew by throwing a birthday bash like no-other!
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Old Bakery Distillery – Heritage Spirits Brand Refresh Concepts
Project Overview I was invited to develop rebrand concepts for Old Bakery Distillery, a London-based craft spirits producer known for its heritage-led storytelling and distinctive packaging. The brief focused on evolving the brand rather than reinventing it; retaining the recognisable shelf presence customers already connected with while creating a more premium, cohesive visual identity across […]
Oxygen Activeplay May Half-Term 2024
Oxygen run indoor active play parks across the UK, featuring various equipment and activities for kids including trampolining, climbing and softplay. Their brand aligns with the BIG-TIME FUN to be had in parks and is communicated in an adventurous, confident way with a sprinkling of cheeky wit. To celebrate the excitement of the May Half-Term […]
Siibii – Nightmare
N’we Jinan Records got in touch to create a cover and various promotional assets for Siibii‘s single “Nightmare”. They supplied the image below along with a link to the song’s music video for inspiration. To tie the image in with the feel of the song, I felt it needed to have a darker, grungier look […]
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Bognor Regis Sports Club Crest Logo
I was approached by Bognor Regis Sports Club to update the signage on the side of their pavilion club house building, combining the 3 separate sports clubs who use the venue for cricket, squash and junior football into a new contemporary crest. I was asked to use green as the main colour, which is synonymous […]
Tes animated typography for social channels
Whilst at Tes, a leading global software and services provider for the education sector, I created a few quick and simple, on-brand typography-based animated videos. The example below lists how Tes can help schools with recruitment, promoting their pay-as-you-go job advertising service: Tes were also looking for a typographical, on-brand style to showcase customer feedback […]
Tes BETT Stand 2023
Tes is a leading global software and services provider for the education sector. They have a range of products covering recruitment, training, classroom management, pupil and learning management, wellbeing, safeguarding and HR to name a few areas of their expertise for schools worldwide. Tes exhibit and demonstrate their offering yearly at Europe’s largest education technology […]
Tes Brand Guidelines 2023
Part of my role as Head of Design at Tes, a global software and services provider for the education sector, was to develop and evolve their brand guidelines. Below are examples from the slimmed-down, 47 page (from previously 80 pages 2 years prior) ‘interim’ brand guidelines document showing all of the usual content you’d expect, […]
Mattmac Tour 2023 Promotion
Mattmac kicked off 2023, a few months after the successful release of his album, “Blurred Visions” by announcing several dates for his tour at the start of the year. Supplied with an image of the Manitoba musician, I was once again given free reign over the creative direction. I was after a bold, contemporary look […]