I was approached by Bognor Regis Sports Club to update the signage on the side of their pavilion club house building, combining the 3 separate sports clubs who use the venue for cricket, squash and junior football into a new contemporary crest.
I was asked to use green as the main colour, which is synonymous with the clubs and Bognor Regis… and if possible, elements from the Bognor Regis Town crest.
Cricket, being the main sport played at the club, was to be front and centre of the design.
Taking the key elements from Cricket; bats, stumps/wicket and ball, I placed them centrally on a shield similar to the town’s crest, taking inspiration from the central triangle shape to act as a divide to separate the other sports to the sides.
I wanted to convey a feeling of action, so in colouring the cricket ball red I created a focal point complimented with a starburst element and the bails being knocked off the stumps to add to the feeling of an impact.
I would then add in the squash rackets, squash balls and footballs to balance the crest, adding in a horizontal banner across the shield to display the Bognor Regis location text, also acting as a divide between sports.
I chose Aurach as the main font as I felt it had a contemporary sports feel, not to dissimilar from what might be used for American sports logos.
Finally I set about recreating elements from the Bognor Regis Town crest, namely the knight’s helmet, crown and wings.
Initially I tried using a profile view of the helmet, however I didn’t feel the design had the balance I was after, so I redrew this element as I imagined it might look from the front…
This result turned out a lot better, especially when finished off with shadow/reflection stylised detailing. Finally I updated the wings, simplifying them in again, a more contemporary style leading to the finished article:
In getting the layout and colour combinations right, I also created a few additional variations… which I think would also look pretty decent as stickers, etched onto glass or metal behind the club house bar… or even beer mats!