Project Overview Client: Oxygen ActiveplayRole: Senior In-House Graphic DesignerProject Type: Brand, Hospitality, Print, Packaging, POS, Motion, Art DirectionObjective: Refresh the F&B experience to increase menu engagement, improve upsell opportunities and create a more playful, on-brand café experience. My Responsibilities: The Challenge The existing café menu system lacked impact in-venue, created friction in customer decision-making and […]
