The challenge was to modernise and premiumise the packaging while keeping the gin bottle visually familiar from a distance, minimising risk to shelf recognition and preserving customer trust.
Design
Tes Exhibition at BETT 2023
BETT is Europe’s largest education technology exhibition, attracting thousands of teachers, school leaders, academy trusts and education professionals every year. As one of Tes’ most important marketing events, the stand needed to showcase a rapidly expanding portfolio of products while creating a confident, premium brand experience that would stand out in a highly competitive exhibition hall.