Patisserie Valerie was first opened in London’s Soho in 1926 by Belgian born Madame Valerie, who came to London on a mission to introduce fine continental patisserie to the English.
Patisserie Valerie create luxury handmade cakes and patisserie, which Sainsbury’s were looking to offer their customers in 12 trial stores for a period of 12 weeks. I designed a set of POS to support the trial and to advertise the availability of this new range of Patisserie Valerie’s lovingly handmade cakes.
![Patisserie Valerie Counter Artwork](https://nikhandson.co.uk/wp-content/uploads/2023/05/Patisserie-Valerie-Counter-Artwork-1024x455.jpg)
![Patisserie Valerie Counter Artwork Mock Up](https://nikhandson.co.uk/wp-content/uploads/2023/05/Patisserie-Valerie-Counter-Artwork-Mock-Up-1024x455.jpg)
![Patisserie Valerie Counter Artwork Options](https://nikhandson.co.uk/wp-content/uploads/2023/05/Patisserie-Valerie-Counter-Artwork-Options-1024x455.jpg)
The initial trial proved to be successful enough that it was extended to a further 6 stores which had the “Milestone style” bakery and patisserie counters. The extended trial focused on a chilled range of cake and patisserie products.
![Patisserie Valerie Counter Strip Artwork Mock Up](https://nikhandson.co.uk/wp-content/uploads/2023/05/Patisserie-Valerie-Counter-Strip-Artwork-Mock-Up-1024x455.jpg)
Along with various options for the patisserie counters, I also created various marketing and wayfinding signage for the trial stores to announce the new offering and help customers locate the products.
![Patisserie Valerie External Poster Options](https://nikhandson.co.uk/wp-content/uploads/2023/05/Patisserie-Valerie-External-Poster-Options-1024x455.jpg)
![Patisserie Valerie Car Park Poster Mock Ups](https://nikhandson.co.uk/wp-content/uploads/2023/05/Patisserie-Valerie-Car-Park-Poster-Mock-Ups-1024x455.jpg)
…and as with all projects I worked on for Sainsbury’s whilst heading up the POS and signage design team, a pack was produced detailing the various assets available.
![Patisserie Valerie Artwork Pack](https://nikhandson.co.uk/wp-content/uploads/2023/05/Patisserie-Valerie-Artwork-Pack-915x1024.jpg)