In July of 2025, Oxygen Activeplay celebrated 10 years of bringing BIG-TIME FUN to kids, parents and their Hero Crew by throwing a birthday bash like no-other!
Marketing
Oxygen Activeplay May Half-Term 2024
For the 2024 May Half-Term holiday, I led the creative development and rollout of a multi-channel seasonal campaign designed to drive awareness, increase advance bookings and maximise footfall during one of the brand’s key trading periods.
Bella Italia Tradition & Treasure Campaign
Bella Italia wanted to create a campaign that celebrated the authenticity of its Italian roots while encouraging repeat visits and increasing customer engagement across its restaurants by telling the story of their suppliers. The challenge was to develop a campaign that felt premium, playful and unmistakably Bella Italia, while working seamlessly across a wide range of customer touch points.
