Blind music producer and recording artist Mattmac has harnessed his melodic pop-trap beats and inspiring story, quickly establishing himself as ‘one to watch’ on the Canadian national scene with his debut album, 20/20. Mattmac’s premiere release features poppy vocals combined with hard-hitting trap beats, and thoughtfully honest lyrics that give listeners a glimpse into the […]
NorthStars – Nightmares
For their sophomore set and follow up to their debut album, “Dreams” The NorthStars looked to explore the darker, other end of the sonic spectrum with “Nightmares”. I was commissioned to put a new spin on their previous album cover, giving it a hellish makeover to convey the angst and torment of their latest subject […]
The NorthStars Logo
Canadian Hip-Hop duo the NorthStars were looking to build their brand with their album releases, promotion and events and asked if I could help them with this by hooking them up with a logo. To represent the groups’ name, I created a compass graphic pointing to two stars, each representing a member of the group. […]
Hazely Ambigram Logo
Whilst working on a project for Canadian singer Hazely and playing around with typography on one of her first releases, “Feel Free” it struck me that her name might work as an ambigram. I grabbed a pencil and paper and set about sketching some ideas around how it might work before coming up with something […]
Hazely – Feel Free
Hazel Waskewitch aka Hazely is an R&B powerhouse vocalist fusing acoustic pop melodies and hooks with traditional Indigenous Round Dance songs. She is a member of the Onion Lake Cree Nation, Saskatchewan & Alexis Nakota Sioux Nation, Alberta. I designed a couple of variations of the cover for her debut single, Feel Free. It’s also […]
Bella Italia Tradition & Treasure Campaign
Bella Italia were looking to tell the story of their suppliers as part of their ‘Tradition & Treasure’ advertising campaign. They were looking to update their ‘story booklets’ (given out with the bill), A-boards, table talkers and digital assets in line with the launch of this story. Bella Italia are proud of their relationship with […]
Sainsbury’s On The Go POS
Sainsbury’s were looking to update all of their ‘turbomaster’ hot food dispenser variations with ‘On the go’ branding across their estate. There were 5 variations of the hot food dispensers across the store estate with each one needing a set of POS to bring them all in-line in terms of branding. Once I’d received dimensions […]
Patisserie Valerie POS
Patisserie Valerie was first opened in London’s Soho in 1926 by Belgian born Madame Valerie, who came to London on a mission to introduce fine continental patisserie to the English. Patisserie Valerie create luxury handmade cakes and patisserie, which Sainsbury’s were looking to offer their customers in 12 trial stores for a period of 12 […]
SanDisk POS for Sainsbury’s
Under the remit of the PC Accessories category, Sainsbury’s required shelf based POS for their memory and storage brands, WD and Sandisk. The brands had recently joined businesses at the time, so the perfect opportunity to create an all in one solution for the customer was available. Sainsbury’s offer a breadth of assortment under these […]
MikwChiyam Arts Programme
I was commissioned to create a poster to promote the Quebec Cree School Board’s Arts Education Concentration Program – MikwChiyâm. This interdisciplinary enrichment program aims to increase student retention by reinforcing Cree identity through artistic expression. The school board’s aspiration for the program is to inspire youth by creating contexts for students to collaborate with […]