Single artwork, motion assets & digital campaign creative
When Siibii and Starseeker approached me to create artwork for the single Nightmare, the brief was to develop a visually striking identity that captured the track’s dark, atmospheric energy while standing out across digital platforms.
The Brief
Using a supplied artist photograph and the music video as inspiration, I was tasked with creating cover artwork and supporting promotional assets for social media. The creative needed to feel raw, emotional and instantly attention-grabbing – something that reflected both the mood of the song and Siibii’s artistic identity.
Creative Approach
My focus was to transform the original image into something more cinematic and immersive. I introduced a darker, grungier visual treatment to amplify the song’s unsettling tone, while extending the background to create a greater sense of depth and isolation.
To draw attention directly to the artist, I used a spotlight effect to frame Siibii centrally, creating a strong focal point and a sense of dramatic tension. I deliberately retained generous negative space above the subject to improve visual hierarchy and ensure the artwork remained impactful even at smaller thumbnail sizes on streaming platforms.
Typography played an important role in the emotional tone of the piece. I selected a handwritten-style typeface to introduce a personal, intimate quality—evoking the feeling of a scribbled memory or a note attached to a polaroid, adding vulnerability to contrast the darker visual treatment.
Deliverables
- Single cover artwork
- Social media promotional assets
- Animated Instagram motion creative using Adobe After Effects
To extend the campaign beyond static artwork, I also created simple motion assets in After Effects, introducing subtle animation to bring the artwork to life for social content and improve engagement across digital channels.
Outcome
This project demonstrates my ability to translate music, mood and storytelling into compelling visual design across both static and motion formats. It highlights my strength in concept development, image manipulation, typography and digital campaign execution – combining creative instinct with commercial awareness to deliver work that connects with audiences.