Project Overview Client: Oxygen ActiveplayRole: Senior In-House Graphic DesignerProject Type: Brand, Hospitality, Print, Packaging, POS, Motion, Art DirectionObjective: Refresh the F&B experience to increase menu engagement, improve upsell opportunities and create a more playful, on-brand café experience. My Responsibilities: The Challenge The existing café menu system lacked impact in-venue, created friction in customer decision-making and […]
Food
Bella Italia Tradition & Treasure Campaign
Bella Italia were looking to tell the story of their suppliers as part of their ‘Tradition & Treasure’ advertising campaign. They were looking to update their ‘story booklets’ (given out with the bill), A-boards, table talkers and digital assets in line with the launch of this story. Bella Italia are proud of their relationship with […]
Sainsbury’s On The Go POS
Sainsbury’s were looking to update all of their ‘turbomaster’ hot food dispenser variations with ‘On the go’ branding across their estate. There were 5 variations of the hot food dispensers across the store estate with each one needing a set of POS to bring them all in-line in terms of branding. Once I’d received dimensions […]