Project Overview Client: Oxygen ActiveplayRole: Senior In-House Graphic DesignerProject Type: Brand, Hospitality, Print, Packaging, POS, Motion, Art DirectionObjective: Refresh the F&B experience to increase menu engagement, improve upsell opportunities and create a more playful, on-brand café experience. My Responsibilities: The Challenge The existing café menu system lacked impact in-venue, created friction in customer decision-making and […]
Digital
Mattmac Tour 2023 Promotion
Mattmac kicked off 2023, a few months after the successful release of his album, “Blurred Visions” by announcing several dates for his tour at the start of the year. Supplied with an image of the Manitoba musician, I was once again given free reign over the creative direction. I was after a bold, contemporary look […]
SanDisk POS for Sainsbury’s
Under the remit of the PC Accessories category, Sainsbury’s required shelf based POS for their memory and storage brands, WD and Sandisk. The brands had recently joined businesses at the time, so the perfect opportunity to create an all in one solution for the customer was available. Sainsbury’s offer a breadth of assortment under these […]
SRH – S.U.E.
Designed for SRH’s digitally released EP, ‘Series of Unfortunate Events’. Each track is represented by an icon for that specific song which were released as singles until the EP was released in full. I opted for eye-catching colours, making use of the bright RGB spectrum as this EP was only released digitally online. S.U.E. is […]