Admiral launched it’s first authentic active range for men in 2016, exclusively sold on Tu Clothing’s online shop. I was in charge of the bespoke landing page for the range, creating a dynamic design based around the fabrics, shapes and textures of the clothing.
Mirroring the striking monochrome palette of black and white, punctuated with cool greys and bright oxi blue, this page was very different in comparison to anything Tu Clothing had promoted previously.
I would also challenge myself with the coding, with multiple images and text laid over each other, inspired by sports magazine advertising.
Admiral’s brand and marketing teams were very happy to sign off on this result.
The page was coded to be fully responsive, here’s the mobile version: