Project Overview Client: Oxygen ActiveplayRole: Senior In-House Graphic DesignerProject Type: Brand, Hospitality, Print, Packaging, POS, Motion, Art DirectionObjective: Refresh the F&B experience to increase menu engagement, improve upsell opportunities and create a more playful, on-brand café experience. My Responsibilities: The Challenge The existing café menu system lacked impact in-venue, created friction in customer decision-making and […]
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Inca’s Bedroom Wall Art
When my wife and I decided to move our daughter, Inca out of our room and into her own, I wanted to create a fun mural featuring her favourite cartoon characters, along with a load more that she would enjoy over time (hence The Simpsons, Stewie from Family Guy, a few Kodama tree spirits from Princess […]
Sonos Loud & Clear Window & In-Store POS
Sonos reseller Loud & Clear required window graphics and in-store POS for their Glasgow store. I was tasked with creating vinyl window surrounds for their shop front which would allow for a view into their store display and bespoke, on-brand graphics for their existing shelving which homed Sonos’ various wifi hifi hardware. Once I’d received […]
Sonos Rebrand Advertising
In 2011, Sonos would under-go a drastic rebrand. They would move away from their white, applesque style to a darker, edgier look. I created various promotional marketing material for them, including print adverts for both the national press and various hi-fi stores across the UK. Sonos Advert for Simply Sonos appearing in Richmond Magazine, circa 2011 (Below) Sonos PLAY:3 Advert […]