Project Overview I was invited to develop rebrand concepts for Old Bakery Distillery, a London-based craft spirits producer known for its heritage-led storytelling and distinctive packaging. The brief focused on evolving the brand rather than reinventing it; retaining the recognisable shelf presence customers already connected with while creating a more premium, cohesive visual identity across […]
Brand
Tes Brand Guidelines 2023
Part of my role as Head of Design at Tes, a global software and services provider for the education sector, was to develop and evolve their brand guidelines. Below are examples from the slimmed-down, 47 page (from previously 80 pages 2 years prior) ‘interim’ brand guidelines document showing all of the usual content you’d expect, […]
AttractionTickets.com Brand Campaign
In order to promote AttractionTicket’s diverse range of attractions, activities and experiences, the concept was to feature at least 2 of these experiences in a fun, vibrant way, aligning with AttractionTicket’s hopes of bringing happiness and excitement to peoples lives. Not only should the campaign be diverse in terms of the experiences on offer, but […]
Tes Brand Guidelines 2021
Part of my role as Head of Design at Tes, a global software and services provider for the education sector, was to develop and evolve their brand guidelines. Below are examples from the 80 page brand guidelines document showing all of the usual content you’d expect, such as usage of logos, fonts, colours and the […]
The NorthStars Logo
Canadian Hip-Hop duo the NorthStars were looking to build their brand with their album releases, promotion and events and asked if I could help them with this by hooking them up with a logo. To represent the groups’ name, I created a compass graphic pointing to two stars, each representing a member of the group. […]
Club Med Various Branded Collateral
Near the start of my career I got to work with the Club Med UK marketing team in producing various sales and promotional collateral for their head office and partners. Below are a few examples of how I followed their brand guidelines of the time, using their imagery, fonts, colour palette and supplied copy for […]