{"id":678,"date":"2025-07-05T20:55:00","date_gmt":"2025-07-05T19:55:00","guid":{"rendered":"https:\/\/nikhandson.co.uk\/?p=678"},"modified":"2026-06-22T17:19:41","modified_gmt":"2026-06-22T16:19:41","slug":"oxygen-celebrates-10-years","status":"publish","type":"post","link":"https:\/\/nikhandson.co.uk\/index.php\/2025\/07\/05\/oxygen-celebrates-10-years\/","title":{"rendered":"Oxygen Celebrates 10 Years"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Anniversary Brand campaign | Integrated marketing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quick stats:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Industry: <strong>Leisure \/ Hospitality \/ Family entertainment <\/strong><\/li>\n\n\n\n<li>Deliverables: <strong>30+ assets <\/strong><\/li>\n\n\n\n<li>Channels: <strong>Social, CRM\/Email, POS, Web<\/strong><\/li>\n\n\n\n<li>Role: <strong>Senior Multimedia Designer<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>To mark <a href=\"https:\/\/oxygenactiveplay.co.uk\" target=\"_blank\" rel=\"noreferrer noopener\">Oxygen Activeplay<\/a>\u2019s 10th anniversary, the business needed a campaign that celebrated a major brand milestone while driving customer engagement, footfall and social sharing across UK parks.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Challenge<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign needed to feel bigger than routine promotional work while remaining recognisably on-brand. It also had to engage multiple audience groups: children, parents and \u201cHero Crew\u201d, without fragmenting messaging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Creative Strategy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I developed celebratory visuals centred around bold anniversary typography, energetic motion-led graphics and high-contrast brand colours. The intention was to amplify Oxygen\u2019s existing \u201cBIG-TIME FUN\u201d positioning rather than reinvent it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">My Role<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As Senior Designer, I led the campaign creative from concept through rollout, developing a flexible visual system that could scale across digital, print, in-park signage and social channels while remaining unmistakably Oxygen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My responsibilities were:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaign concept development<\/li>\n\n\n\n<li>Asset rollout across digital, print and park environments<\/li>\n\n\n\n<li>Creative direction and visual system creation<\/li>\n\n\n\n<li>Art direction across campaign photography and assets<\/li>\n\n\n\n<li>Collaboration with marketing stakeholders<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">I introduced celebratory graphic devices including confetti bursts, illustration, cake photography and oversized anniversary messaging to create immediate campaign recognition and differentiate the milestone from standard seasonal promotions. These elements also provided a modular toolkit that could be adapted across multiple asset formats without losing visual consistency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campaign Rollout<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Social Media<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"1024\" src=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2026\/06\/Oxygen-10-Socials-972x1024.jpg\" alt=\"\" class=\"wp-image-750\" srcset=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2026\/06\/Oxygen-10-Socials-972x1024.jpg 972w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2026\/06\/Oxygen-10-Socials-285x300.jpg 285w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2026\/06\/Oxygen-10-Socials-768x809.jpg 768w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2026\/06\/Oxygen-10-Socials.jpg 1170w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"1024\" src=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2025\/11\/Oxygen-10-Bday-IG-Post-681x1024.png\" alt=\"Oxygen 10th Birthday Bash Instagram Post\" class=\"wp-image-682\" srcset=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2025\/11\/Oxygen-10-Bday-IG-Post-681x1024.png 681w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2025\/11\/Oxygen-10-Bday-IG-Post-199x300.png 199w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2025\/11\/Oxygen-10-Bday-IG-Post-768x1155.png 768w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2025\/11\/Oxygen-10-Bday-IG-Post-1021x1536.png 1021w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2025\/11\/Oxygen-10-Bday-IG-Post.png 1170w\" sizes=\"auto, (max-width: 681px) 100vw, 681px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">In-Park Experience<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"862\" height=\"1024\" src=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2025\/11\/Oxygen-10-Bday-Welcome-Screen-862x1024.jpg\" alt=\"Oxygen 10th Birthday Bash Park Welcome Screen\" class=\"wp-image-684\" srcset=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2025\/11\/Oxygen-10-Bday-Welcome-Screen-862x1024.jpg 862w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2025\/11\/Oxygen-10-Bday-Welcome-Screen-253x300.jpg 253w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2025\/11\/Oxygen-10-Bday-Welcome-Screen-768x912.jpg 768w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2025\/11\/Oxygen-10-Bday-Welcome-Screen.jpg 1170w\" sizes=\"auto, (max-width: 862px) 100vw, 862px\" \/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-678-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2025\/11\/OMT0356-Oxygen-10th-Birthday-Screen-16x9-v1.mp4?_=1\" \/><a href=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2025\/11\/OMT0356-Oxygen-10th-Birthday-Screen-16x9-v1.mp4\">https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2025\/11\/OMT0356-Oxygen-10th-Birthday-Screen-16x9-v1.mp4<\/a><\/video><\/div>\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-678-2\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2025\/11\/OMT0356-Oxygen-10th-Birthday-Screen-9x16-v1.mp4?_=2\" \/><a href=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2025\/11\/OMT0356-Oxygen-10th-Birthday-Screen-9x16-v1.mp4\">https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2025\/11\/OMT0356-Oxygen-10th-Birthday-Screen-9x16-v1.mp4<\/a><\/video><\/div>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">CRM \/ Email<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"1024\" src=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2026\/06\/Oxygen-10-Email-972x1024.jpg\" alt=\"Oxygen 10th Birthday Bash Email\" class=\"wp-image-749\" srcset=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2026\/06\/Oxygen-10-Email-972x1024.jpg 972w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2026\/06\/Oxygen-10-Email-285x300.jpg 285w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2026\/06\/Oxygen-10-Email-768x809.jpg 768w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2026\/06\/Oxygen-10-Email.jpg 1170w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Print &amp; POS<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"949\" height=\"1024\" src=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2025\/11\/Oxygen-10-Bday-Poster-949x1024.png\" alt=\"Oxygen 10th Birthday Bash Poster\" class=\"wp-image-683\" srcset=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2025\/11\/Oxygen-10-Bday-Poster-949x1024.png 949w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2025\/11\/Oxygen-10-Bday-Poster-278x300.png 278w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2025\/11\/Oxygen-10-Bday-Poster-768x829.png 768w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2025\/11\/Oxygen-10-Bday-Poster.png 1170w\" sizes=\"auto, (max-width: 949px) 100vw, 949px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Results<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Successfully differentiated anniversary campaign from regular seasonal promotions<\/li>\n\n\n\n<li>Increased CRM engagement with CTR up 1.5% on similar campaign offers YoY<\/li>\n\n\n\n<li>Positive feedback from internal stakeholders, most notably being impressed with creative being delivered within 2 days during a busy schedule, 1 week ahead of the delivery deadline.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Reflection<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This project reinforced the importance of building flexible campaign systems rather than isolated hero assets. By designing for adaptability early, rollout across multiple channels became faster and more consistent.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In July of 2025, Oxygen Activeplay celebrated 10 years of bringing BIG-TIME FUN to kids, parents and their Hero Crew by throwing a birthday bash like no-other!<\/p>\n","protected":false},"author":1,"featured_media":681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,111,253,81],"tags":[314,305,194,175,304,307,306,315],"class_list":["post-678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-brand","category-event","category-marketing","tag-314","tag-activeplay","tag-event","tag-marketing","tag-oxygen","tag-park","tag-trampoline","tag-years"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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