{"id":654,"date":"2024-05-26T22:20:52","date_gmt":"2024-05-26T21:20:52","guid":{"rendered":"https:\/\/nikhandson.co.uk\/?p=654"},"modified":"2026-07-02T22:45:04","modified_gmt":"2026-07-02T21:45:04","slug":"oxygen-activeplay-may-half-term-2024","status":"publish","type":"post","link":"https:\/\/nikhandson.co.uk\/index.php\/2024\/05\/26\/oxygen-activeplay-may-half-term-2024\/","title":{"rendered":"Oxygen Activeplay May Half-Term 2024"},"content":{"rendered":"\n

Oxygen Activeplay operates indoor active play parks across the UK, offering high-energy experiences for families through trampolining, climbing, soft play and immersive activity zones. The brand is built around delivering BIG-TIME FUN, expressed through adventurous, energetic creative with a playful edge and a touch of cheeky wit.<\/strong><\/p>\n\n\n\n

For the 2024 May Half-Term holiday, I led the creative development and rollout of a multi-channel seasonal campaign designed to drive awareness, increase advance bookings and maximise footfall during one of the brand\u2019s key trading periods.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

The Challenge<\/h2>\n\n\n\n

School holidays represent a highly competitive period within the family leisure sector, with brands competing for both attention and discretionary spend. The challenge was to create a campaign that felt fresh, exciting and highly visible across every customer touchpoint, while promoting multiple park activities and offers in a clear, engaging way.<\/p>\n\n\n\n

The campaign also needed to balance two seasonal themes: the unpredictability of British spring weather and growing excitement around a summer packed with major sporting events, including the Euros and Olympics.<\/p>\n\n\n\n

My Role<\/h2>\n\n\n\n

As Senior Multimedia Designer, I was responsible for the campaign from concept through execution, including:<\/p>\n\n\n\n

    \n
  • Creative concept development<\/li>\n\n\n\n
  • Campaign messaging and copywriting<\/li>\n\n\n\n
  • Art direction and visual design<\/li>\n\n\n\n
  • Illustration and asset creation<\/li>\n\n\n\n
  • Print and digital artwork production<\/li>\n\n\n\n
  • Multi-channel rollout across physical and digital platforms<\/li>\n<\/ul>\n\n\n\n

    Working as the lead creative on the campaign, I ensured brand consistency while adapting the creative across multiple formats and customer journeys.<\/p>\n\n\n\n

    Creative Approach<\/h2>\n\n\n\n

    The hero campaign centred around the playful headline \u201cMay the Games Begin!\u201d<\/strong>, combining energetic photography from a brand photoshoot with custom illustration, expressive typography and Oxygen\u2019s distinctive gradient colour palette.<\/p>\n\n\n\n

    I developed supporting copy aligned to the brand\u2019s confident, adventurous tone of voice, helping create a campaign that felt energetic, playful and unmistakably Oxygen.<\/p>\n\n\n\n

    The combination of photography, illustrated themed elements and bold graphic composition created a flexible visual system that could scale seamlessly across both print and digital environments.<\/p>\n\n\n

    \n
    \"\"<\/figure>\n<\/div>\n\n\n

    Campaign Rollout<\/h2>\n\n\n\n

    The hero creative was adapted across multiple customer touchpoints, including:<\/p>\n\n\n\n

      \n
    • In-park posters and promotional signage<\/li>\n\n\n\n
    • Digital screen graphics<\/li>\n\n\n\n
    • Printed flyers<\/li>\n\n\n\n
    • Website promotional banners<\/li>\n\n\n\n
    • Social media content<\/li>\n\n\n\n
    • Email marketing assets<\/li>\n<\/ul>\n\n\n\n

      This ensured a consistent campaign presence across every stage of the customer journey, from initial awareness through to booking and in-park engagement.<\/p>\n\n\n

      \n
      \"Oxygen<\/figure>\n<\/div>\n\n\n

      <\/p>\n\n\n

      \n
      \"\"<\/figure>\n<\/div>\n\n
      \n
      \"\"<\/figure>\n<\/div>\n\n\n

      Supporting Promotional Campaigns<\/h2>\n\n\n\n

      Alongside the hero campaign, I also created supporting promotional assets for Oxygen\u2019s Holiday Club<\/strong>, a service allowing parents to drop children off for supervised active play sessions including entertainment and food.<\/p>\n\n\n\n

      Using photography captured at a previous Holiday Club event, combined with campaign-specific messaging and promotional copy I developed, I produced a suite of supporting assets across social, web, print and in-park channels to communicate the offer clearly and drive bookings.<\/p>\n\n\n\n

      <\/p>\n\n\n\n

      <\/p>\n\n\n

      \n
      \"\"<\/figure>\n<\/div>\n\n
      \n
      \"\"<\/figure>\n<\/div>\n\n
      \n
      \"\"<\/figure>\n<\/div>\n\n\n

      In addition, I developed creative for a promotional weekday pass product offering discounted active play sessions during school holidays.<\/p>\n\n\n\n

      To create a distinct identity for this product while retaining brand consistency, I used alternative poses from the same brand photoshoot as the over-arching campaign and paired them with a dedicated blue-to-pink gradient treatment. I then developed the product naming, campaign messaging and supporting illustration to reinforce the sport-inspired seasonal theme.<\/p>\n\n\n

      \n
      \"\"<\/figure>\n<\/div>\n\n
      \n
      \"\"<\/figure>\n<\/div>\n\n
      \n
      \"\"<\/figure>\n<\/div>\n\n\n

      Outcome<\/h2>\n\n\n\n

      The final campaign delivered a cohesive, highly adaptable creative system that supported multiple concurrent promotions while maintaining strong brand consistency across all touchpoints.<\/p>\n\n\n\n

      By combining campaign concepting, copywriting, design and production into a unified creative approach, the campaign successfully supported May Half-Term trading and helped strengthen Oxygen Activeplay\u2019s visibility during a key seasonal period.<\/p>\n","protected":false},"excerpt":{"rendered":"

      For the 2024 May Half-Term holiday, I led the creative development and rollout of a multi-channel seasonal campaign designed to drive awareness, increase advance bookings and maximise footfall during one of the brand\u2019s key trading periods.<\/p>\n","protected":false},"author":1,"featured_media":657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,111,253,81],"tags":[305,313,234,309,311,228,308,175,310,304,307,312,306],"class_list":["post-654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-brand","category-event","category-marketing","tag-activeplay","tag-bank","tag-campaign","tag-climbing","tag-half","tag-holiday","tag-indoor","tag-marketing","tag-may","tag-oxygen","tag-park","tag-term","tag-trampoline"],"yoast_head":"\nOxygen Activeplay May Half-Term 2024 - NH:GD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nikhandson.co.uk\/index.php\/2024\/05\/26\/oxygen-activeplay-may-half-term-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oxygen Activeplay May Half-Term 2024 - 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