{"id":580,"date":"2023-01-23T14:52:00","date_gmt":"2023-01-23T14:52:00","guid":{"rendered":"http:\/\/nikhandson.co.uk\/?p=580"},"modified":"2023-05-26T14:22:22","modified_gmt":"2023-05-26T13:22:22","slug":"tes-brand-guidelines-2023","status":"publish","type":"post","link":"https:\/\/nikhandson.co.uk\/index.php\/2023\/01\/23\/tes-brand-guidelines-2023\/","title":{"rendered":"Tes Brand Guidelines 2023"},"content":{"rendered":"\n<p><strong>Part of my role as Head of Design at Tes, a global software and services provider for the education sector, was to develop and evolve their brand guidelines. <\/strong><\/p>\n\n\n\n<p>Below are examples from the slimmed-down, 47 page (from previously <a href=\"https:\/\/nikhandson.co.uk\/index.php\/2021\/04\/08\/tes-brand-guidelines-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">80 pages<\/a> 2 years prior) &#8216;interim&#8217; brand guidelines document showing all of the usual content you&#8217;d expect, such as usage of logos, fonts, colours and the like. <\/p>\n\n\n\n<p>This document served as a record of where Tes was at from a brand point of view, tidying up and reducing the amount of colours and application of imagery before the new style of illustrations were to be launched later in the year. <\/p>\n\n\n\n<p>As with previous iterations, the rules for various templates across print and digital as well as the difference between brand and product marketing are still there, albeit simplified.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-2023-01-Jan-v1.pdf\"><strong>View the full Tes Brand Guidelines 2023 here<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p11-1024x613.jpg\" alt=\"Tes Brand Guidelines Jan23 p11\" class=\"wp-image-585\" srcset=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p11-1024x613.jpg 1024w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p11-300x179.jpg 300w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p11-768x459.jpg 768w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p11.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p12-1024x613.jpg\" alt=\"Tes Brand Guidelines Jan23 p12\" class=\"wp-image-586\" srcset=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p12-1024x613.jpg 1024w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p12-300x179.jpg 300w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p12-768x459.jpg 768w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p12.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p14-1024x613.jpg\" alt=\"Tes Brand Guidelines Jan23 p14\" class=\"wp-image-587\" srcset=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p14-1024x613.jpg 1024w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p14-300x179.jpg 300w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p14-768x459.jpg 768w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p14.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p19-1024x613.jpg\" alt=\"Tes Brand Guidelines Jan23 p19\" class=\"wp-image-588\" srcset=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p19-1024x613.jpg 1024w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p19-300x179.jpg 300w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p19-768x459.jpg 768w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p19.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p25-1024x613.jpg\" alt=\"Tes Brand Guidelines Jan23 p25\" class=\"wp-image-589\" srcset=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p25-1024x613.jpg 1024w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p25-300x179.jpg 300w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p25-768x459.jpg 768w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p25.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p30-1024x613.jpg\" alt=\"Tes Brand Guidelines Jan23 p30\" class=\"wp-image-590\" srcset=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p30-1024x613.jpg 1024w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p30-300x179.jpg 300w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p30-768x459.jpg 768w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p30.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p35-1024x613.jpg\" alt=\"Tes Brand Guidelines Jan23 p35\" class=\"wp-image-591\" srcset=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p35-1024x613.jpg 1024w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p35-300x179.jpg 300w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p35-768x459.jpg 768w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p35.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p37-1024x613.jpg\" alt=\"Tes Brand Guidelines Jan23 p37\" class=\"wp-image-592\" srcset=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p37-1024x613.jpg 1024w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p37-300x179.jpg 300w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p37-768x459.jpg 768w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p37.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p38-1024x613.jpg\" alt=\"Tes Brand Guidelines Jan23 p38\" class=\"wp-image-593\" srcset=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p38-1024x613.jpg 1024w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p38-300x179.jpg 300w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p38-768x459.jpg 768w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p38.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p44-1024x613.jpg\" alt=\"Tes Brand Guidelines Jan23 p44\" class=\"wp-image-594\" srcset=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p44-1024x613.jpg 1024w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p44-300x179.jpg 300w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p44-768x459.jpg 768w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p44.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p45-1024x613.jpg\" alt=\"Tes Brand Guidelines Jan23 p45\" class=\"wp-image-595\" srcset=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p45-1024x613.jpg 1024w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p45-300x179.jpg 300w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p45-768x459.jpg 768w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Brand-Guidelines-Jan23-p45.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Part of my role as Head of Design at Tes, a global software and services provider for the education sector, was to develop and evolve their brand guidelines. Below are examples from the slimmed-down, 47 page (from previously 80 pages 2 years prior) &#8216;interim&#8217; brand guidelines document showing all of the usual content you&#8217;d expect, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111,81],"tags":[113,184,183],"class_list":["post-580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand","category-marketing","tag-brand","tag-guidelines","tag-tes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tes Brand Guidelines 2023 - NH:GD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nikhandson.co.uk\/index.php\/2023\/01\/23\/tes-brand-guidelines-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tes Brand Guidelines 2023 - NH:GD\" \/>\n<meta property=\"og:description\" content=\"Part of my role as Head of Design at Tes, a global software and services provider for the education sector, was to develop and evolve their brand guidelines. 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