{"id":570,"date":"2023-03-06T17:39:00","date_gmt":"2023-03-06T17:39:00","guid":{"rendered":"http:\/\/nikhandson.co.uk\/?p=570"},"modified":"2026-07-04T18:15:06","modified_gmt":"2026-07-04T17:15:06","slug":"tes-animated-typography-for-social-channels","status":"publish","type":"post","link":"https:\/\/nikhandson.co.uk\/index.php\/2023\/03\/06\/tes-animated-typography-for-social-channels\/","title":{"rendered":"Tes Kinetic Typography for Social Engagement"},"content":{"rendered":"\n

During my time at Tes<\/a>, a leading global provider of software, services and insights for the education sector, I created a series of typography-led animated assets for social and digital channels designed to communicate key product messaging in a fast, engaging and highly accessible format.<\/strong><\/p>\n\n\n\n

The challenge was to deliver content that felt unmistakably Tes<\/strong>; clean, intelligent and trustworthy, while also performing effectively in increasingly crowded social feeds where capturing attention within the first few seconds is critical.<\/p>\n\n\n\n

Using kinetic typography, motion principles and strong visual hierarchy, I developed a range of short-form animations that transformed static messaging into dynamic, scroll-stopping content. These assets helped simplify complex propositions, making them easier for school leaders, educators and decision-makers to understand quickly.<\/p>\n\n\n\n

One example promoted Tes\u2019 recruitment offering, highlighting the benefits of its pay-as-you-go job advertising service for schools. Another explored a more editorial approach, using animated customer testimonials to showcase user feedback for Provision Map<\/strong> (later rebranded as Tes Learning Plans<\/a>), helping communicate customer trust and product value in a visually compelling way.<\/p>\n\n\n\n