{"id":504,"date":"2023-03-01T16:20:00","date_gmt":"2023-03-01T16:20:00","guid":{"rendered":"http:\/\/nikhandson.co.uk\/?p=504"},"modified":"2023-05-04T17:18:03","modified_gmt":"2023-05-04T16:18:03","slug":"tes-bett-stand-2023","status":"publish","type":"post","link":"https:\/\/nikhandson.co.uk\/index.php\/2023\/03\/01\/tes-bett-stand-2023\/","title":{"rendered":"Tes BETT Stand 2023"},"content":{"rendered":"\n<p><strong><a href=\"http:\/\/www.tes.com\" target=\"_blank\" rel=\"noreferrer noopener\">Tes<\/a> is a leading global software and services provider for the education sector. They have a range of products covering recruitment, training, classroom management, pupil and learning management, wellbeing, safeguarding and HR to name a few areas of their expertise for schools worldwide.<\/strong><\/p>\n\n\n\n<p>Tes exhibit and demonstrate their offering yearly at Europe&#8217;s largest education technology show, <strong><a href=\"https:\/\/uk.bettshow.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BETT<\/a> <\/strong>and in 2023 featured their biggest show footprint to date in the form of a 15m x 15m stand.<\/p>\n\n\n\n<p>Working with the <strong>Tes marketing team<\/strong> and <a href=\"https:\/\/www.skylinewhitespace.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Skyline Whitespace<\/strong><\/a>, I developed the open plan stand design and graphics to showcase the range of Tes products, services and acquisitions whilst adhering to the Tes brand guidelines&#8230; which I had also developed!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Stand-Design-View-1-1024x580.jpg\" alt=\"Tes Bett 2023 Stand Design View 1\" class=\"wp-image-508\" srcset=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Stand-Design-View-1-1024x580.jpg 1024w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Stand-Design-View-1-300x170.jpg 300w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Stand-Design-View-1-768x435.jpg 768w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Stand-Design-View-1.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The stand features the &#8216;Tes wheel&#8217; which I created and evolved over the years on the back wall, along with main marketing headline; <em>&#8220;Together, we build trusted education solutions&#8221;<\/em> to give the audience an idea of everything Tes can provide. To the left of the main back wall was a video\/demonstration screen with seating laid out in front of it. To the right, on the side of the main block a simple word cloud style design featuring 4 main areas how Tes can help students to flourish.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"449\" src=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Stand-Design-View-3-1024x449.jpg\" alt=\"Tes Bett 2023 Stand Design View 3\" class=\"wp-image-510\" srcset=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Stand-Design-View-3-1024x449.jpg 1024w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Stand-Design-View-3-300x132.jpg 300w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Stand-Design-View-3-768x337.jpg 768w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Stand-Design-View-3.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The 2 front corners feature 4 video screens running product demonstrations and messaging around 4 key areas for Tes; teacher training, HR and administration, classroom management and pupil and learning management. These areas also show hero product images, messaging and brand illustrations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"373\" src=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Stand-Design-View-2-1024x373.jpg\" alt=\"Tes Bett 2023 Stand Design View 2\" class=\"wp-image-509\" srcset=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Stand-Design-View-2-1024x373.jpg 1024w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Stand-Design-View-2-300x109.jpg 300w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Stand-Design-View-2-768x280.jpg 768w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Stand-Design-View-2.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A block to the left of the stand featured further information on Tes&#8217; B2C training function, <a href=\"https:\/\/www.tes.com\/institute\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tes Institute<\/strong><\/a> covering a list of course subjects and areas for those wanting to get into teaching, TAs wanting to become teachers and established teachers looking to progress to middle and senior management within schools.<\/p>\n\n\n\n<p>I also created an 8 page, A5 roll fold handout covering Tes&#8217; products and services in slightly greater detail for the event:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"789\" src=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Handout-1024x789.jpg\" alt=\"Tes Bett 2023 Handout\" class=\"wp-image-505\" srcset=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Handout-1024x789.jpg 1024w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Handout-300x231.jpg 300w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Handout-768x592.jpg 768w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Handout.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The show was very much deemed a success in terms of brand awareness and lead generation, with excellent feedback around the clarity of everything Tes has to offer schools across the world.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"616\" src=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Stand-Photo-1024x616.jpg\" alt=\"Tes Bett 2023 Stand Photo\" class=\"wp-image-511\" srcset=\"https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Stand-Photo-1024x616.jpg 1024w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Stand-Photo-300x181.jpg 300w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Stand-Photo-768x462.jpg 768w, https:\/\/nikhandson.co.uk\/wp-content\/uploads\/2023\/05\/Tes-Bett-2023-Stand-Photo.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Tes is a leading global software and services provider for the education sector. They have a range of products covering recruitment, training, classroom management, pupil and learning management, wellbeing, safeguarding and HR to name a few areas of their expertise for schools worldwide. Tes exhibit and demonstrate their offering yearly at Europe&#8217;s largest education technology [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111,253,81,257],"tags":[258,260,261,194,263,262,160,183],"class_list":["post-504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand","category-event","category-marketing","category-pos","tag-bett","tag-design","tag-education","tag-event","tag-experiential","tag-services","tag-software","tag-tes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tes BETT Stand 2023 - NH:GD<\/title>\n<meta name=\"description\" content=\"Tes stand design for Europe&#039;s largest education technology show, BETT UK in 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nikhandson.co.uk\/index.php\/2023\/03\/01\/tes-bett-stand-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tes BETT Stand 2023 - 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