1.0NH:GDhttps://nikhandson.co.ukNikhttps://nikhandson.co.uk/index.php/author/nikhandson/Bella Italia Tradition & Treasure Campaign - NH:GDrich600338<blockquote class="wp-embedded-content" data-secret="IjNBGrcvbb"><a href="https://nikhandson.co.uk/index.php/2017/07/12/bella-italia-tradition-treasure-campaign/">Bella Italia Tradition & Treasure Campaign</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://nikhandson.co.uk/index.php/2017/07/12/bella-italia-tradition-treasure-campaign/embed/#?secret=IjNBGrcvbb" width="600" height="338" title="“Bella Italia Tradition & Treasure Campaign” — NH:GD" data-secret="IjNBGrcvbb" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://nikhandson.co.uk/wp-content/uploads/2022/10/Bella-Italia-Hero-710x335-1.jpg710335Bella Italia wanted to create a campaign that celebrated the authenticity of its Italian roots while encouraging repeat visits and increasing customer engagement across its restaurants by telling the story of their suppliers. The challenge was to develop a campaign that felt premium, playful and unmistakably Bella Italia, while working seamlessly across a wide range of customer touch points.