Gok Wan’s partnership with Tu Clothing continued in September 2016, with Gok creating his own edit from a selection of items from Tu’s Autumn collection.
I built the landing page as a continuation of the Tu X Gok brand, using the corners from the logo to highlight the various items brought together to create the outfits. I wanted the page to have an editorial feel, with a look straight out of a fashion publication to help push the edit’s credentials.
I also set about bringing Gok’s personality into the page, incorporating his signature, quote and interview video, where he details the elements he’s brought together.
